godlyke exhibits at winter namm 2009
Godlyke exhibits at Winter NAMM 2009, Anaheim California
Bucking grim economic forecasts, bad weather, post-holiday obligations and two connecting flights on U.S. Airways (you know, the ones that landed a plane in the Hudson river!), Godlyke once again packed up our pedalboards, took to the skies and headed west for the 2009 Winter NAMM show in beautiful but boring Anaheim, California this past January 15-18th.
In all honesty we had low expectations for this, our 11th consecutive NAMM show, but we had so many new products to showcase that we really felt that we needed to be there. Although overall floor traffic seemed down from previous years, our new location at booth #1580 gave us greatly increased walk-up traffic. This year’s smaller booth was also easier to manage, which meant less stress and fewer expenses – smart business, if you ask me!
To assist our efforts this year we had the uber-talented German Schauss as our demo guitarist. A Berklee grad, German has a badass toolbox of amazing techniques and tones that he put to good use demoing the variety of Maxon, Guyatone and EMMA products that we had on display. If you get a chance, do yourself a favor and check out German’s original music at www.germanschauss.com – then go practice!
We were also honored with the presence of Steve Vai rhythm guitarist Dave Weiner , who recently came on board as a Maxon endorser. Dave was kind enough to take a few hours of his time to hang at our booth on Friday and Saturday, helping to demo products and answer questions for visitors. If you’re not familiar with Dave’s work, definitely check out his website www.daveweiner.com. Dave’s an awesome cat and a heavy-hitting player – just imagine having to back up Steve Vai , and you’ll get an idea of how good this guy really is!
Several other artists of note stopped by over the course of the 4-day show, including Justin Meldal-Johnsen of NIN , Nick Hipa from As I Lay Dying , San Francisco Bassist Akil Wemusa , Doc Coyle from God Forbid , Lyle Workman of Jellyfish/Beck/Sting fame, Peter Joseph from The Absence , Ed Mundell from Monster Magnet , Dave Linsk from Overkill and Hirshel Yatovitz from Chris Isaak’s band Silvertone .
Okay, enough name dropping and on to what you’ve been waiting for – pedals!
We at Godlyke were proud to introduce a new line of effects called Totally Wycked Audio , or TWA for short. Made in the USA, TWA effects feature unique twists on some rare and highly desirable vintage pieces. The flagship of the TWA line is the Little Dipper envelope-controlled formant filter. Featuring a super-sexy design with an eye-catching LED display, the Lil’ Dip’s dual analog filters conjure up an impressive array of swept filter, wah, phasing, and mouth tube effects that will literally make your guitar talk! We’ll have audio samples of the LD up on the site soon, but for now you’ll just have to be satisfied with basking in its beauty, courtesy of the attached photos!
Maxon showed functional versions of the 5 new models they introduced last year, including the AD999 Pro Analog Delay , TOD-9 Tube Overdrive , TBO-9 Tube Booster/Overdrive , PAC-9 Pure Analog Chorus , and VJR-9 Vintage Jet Riser . The two tube models in particular received a lot of attention, and look to be hot sellers in ’09.
Guyatone rolled out the new “mighty micro” series, which will eventually be replacing their popular Micro models. The mm’s feature a new chassis style with improved features such as top-mounted battery compartment, additional controls and true bypass switching. Eight models are currently available, with 4 more to be added before the end of ’09. The two models that caught the most attention were the STm5 Compressor , which offers some very useful EQ features, and the MCm5 Micro Chorus with its rich analog tone and selectable waveforms.
EMMA Electronic brought prototypes of their new Stinkbug Overdrive and Pisdyauwot Metal Distortion to the show. The Stinkbug is a nice, warm, bluesy overdrive with a beautifully voiced 2-band EQ – perfect for everything from blues to rock and pop. The Pisdyauwot is EMMA’s take on metal guitar tone, offering a ton of gain with a highly interactive 3-band EQ section that doesn’t mask your guitar tone or playing technique. These new models will be shipping in late April ’09.
Coming in from Japan, HAO debuted their new OD16 overdrive – this pedal is so new that HAO owner Jes Saito had to hand-deliver the samples to us at NAMM ! The OD16 circuit features a charge-pump that bumps voltage up to 16 volts internally, offering superior headroom and dynamic response. The pedal has an extremely punchy sound - very aggressive with plenty of gain on tap. Look for this one sometime towards the middle of the year.
Another pedal that was premiered in ’08 and re-shown this year is the Chunk Systems Octavius Squeezer analog Bass Synth. The O.S. has been causing quite a buzz on internet forums and bass magazines, and we’re proud to say it’s worth the hype! Don’t take our word for it though – just ask funk-bass legend Bootsy Collins , who just ordered three Octavius (octavi-i?) units, one for each pickup of his Star Bass !
And what better way to power all these pedals, than with a completely re-vamped version of our world-famous Power-All digital power supply! The PA-9 now sports a 2000 mA current capacity with a 10’ power cord and improved noise filtering including a ferrite core filter on the power cord. We are now offering the PA-9 in three configurations – PA-9S (power supply alone), PA-9B Basic Kit (powers 5 pedals) and PA-9D Deluxe Kit (powers 11 pedals). Also new to the Power-All brand are the Iso-Pump voltage converter and Ground-Hound ground isolator accessories – these will be shipping in April of ’09.
Well, that about wraps up our 2009 Winter NAMM report – overall we felt the show was a great success and we had a lot of fun meeting with fellow gearheads from around the world! Special thanks to everyone who came by the Godlyke booth and thanks to all of you for your continued support of our products – see you back in Anaheim in ’10!